Marketing Manager - Customer Experience (Marketing)

Job Summary

Under general supervision, develop and implement marketing plans, promotions, trade shows and other marketing/sales strategies for various market segments.  Provide guidance to product divisions and sales based on market insights.  

Job Description

Responsibilities:

• Implement marketing programs, promotions, and integrated campaigns that promote continued sales growth. -
• Work across teams to help shape business and product strategy. Work closely with sales, marketing, product management, and others on product messaging and positioning.
• Tactically execute key product promotion programs by working with the product divisions, sales and customers. Develop and deliver training on marketing material and sales aids (sell-sheet, brochure, etc.). Develop and deliver sales rep training in varied settings (lab, classroom, etc.)
• Develop and deliver customer presentations to both introduce and “sell” and train on the product once they are signed on. Draft and update customer-facing training content (white papers, presentations, brochure, video, etc.) based on learning from sales teams and customers.
• Lead manufacturing tours to educate sales and customers on capabilities and processes.
• Assist with developing scope of work for promotion launch meetings and trade shows. Work with divisions on the content and effectiveness of presentations related to the promotional items. Manage logistics of all promotional material (i.e. sample box requirements, binder content, communication material) for sales effectiveness. Produce other marketing tools to help support Promo (i.e. email blasts, advertising).
• Execute various marketing projects and campaigns that include digital marketing campaigns and Key Opinion Leader local marketing programs.
• Review the competition and market trends to optimize and implement marketing initiatives.  Share key insights with stakeholders.
• Coordinate between the marketing design teams and the sales division on marketing projects under development.

Required Experience:

Education

• Bachelor's degree.

Work Experience

• At least 2 years of marketing experience (ex. marketing plans, promotions, trade shows and other marketing/sales strategies).

• Experience presenting to customers and sales leadership and Demonstrated ability to influence, lead and direct individuals in multiple functional areas

• Previous experience working with data mining programs (i.e. Sales Menu, Business Objects, etc.).
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience collaborating with internal resources to develop strategies that meet department goals within budget and established timelines
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Experience understanding customer needs/priorities and skills to use that insight to develop innovative and effective marketing programs that generate sales.
  Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns).
• Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font).
• Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).
• Willing to travel up to 25% of the time for business purposes (within state and out of state).  

Preferred Qualifications:

• Master's degree.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position:

$68,640.00 - $99,320.00 Annual

The actual salary will vary based on applicant's location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For a more comprehensive list of our benefits please click here. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.

We're dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.