Director, Marketing (Project Management)

Who We Are:

At PEMCO we're all about people – our customers, our employees, and the community.  We're a mutual insurance company owned by our Northwest policyholders.  We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America's Best Insurance Companies in both Auto and Home for 2025 based on customer survey feedback and by Newsweek as one of America's Greatest Midsize Workplaces 2025. We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs. All of which makes PEMCO a great place to work!

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We're committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we're different and the same – enabling all individuals to achieve their full potential.

Why We Need You:

PEMCO is at the forefront of setting a new standard for the customer journey and customer experience in personal lines insurance. With a mission to help our communities worry less and live more, PEMCO is a company that cares more and intends to create an experience that feels effortless – for our customers, employees, and community. 

This role demands a strategic leader who will guide a passionate team of communicators, creators, and activators and collaborate with peers and executives across the company. This role is responsible for understanding and engaging prospects and customers, landing and expanding PEMCO's brand, generating and increasing profitable business, and extending and amplifying PEMCO's industry leadership and community impact.

This is not a role for everyone. It is an extremely challenging position that requires breadth and depth across a wide range of marketing disciplines, deep customer and business insight, individual resilience, and organizational agility. Coupled with a passion for and ingenuity at tackling and innovating customer-driven solutions in a highly regulated and constantly evolving industry.

We are looking for a leader who will thrive on developing and leading a diverse team of problem-solvers, collaborators, innovators, and doers. And on partnering with cross-functional leaders to design, build, and execute initiatives that secure customer loyalty and trust; drive profitability; and reinforce PEMCO's leadership in our communities and industry. A knack for driving and thriving in transformative change is a must. 

If you are motivated to make a massive contribution to our primary purpose as a company – empowering and serving our customers and communities – this is a role for you.

What You'll Be Doing:

• Develop and drive an integrated marketing strategy including strategic communications; brand; creative; go-to-market activation; corporate partnerships; and community impact
• Partner with cross-functional peers to ensure an integrated customer journey and optimal customer experience, analyzing and incorporating customer data, feedback, market trends, competitive data, and service results   
• Drive engagement, performance, and development of cross-functional team, instilling a culture of collaboration, innovation, curiosity, and results  
• Develop and manage budget to ensure efficient allocation and effective upper, mid, and lower funnel results
• With the Chief Experience Officer, drive evolution and execution of PEMCO's brand architecture and strategy, collaborating internally and externally to ensure a unified expression and experience across all initiatives and channels 
• Drive PEMCO's internal and external communications strategy that delivers compelling narratives, nurtures trusted media relationships, builds external thought leadership and impact, and manages PEMCO reputation and risk
• Oversee creative and content development, driving innovative thinking and execution excellence to deliver emotionally engaging and visually compelling storytelling and content  
• With the Manager of Go-to-Market Activation, ensure planning, execution, and measurement of go-to-market strategies and data-driven omnichannel campaigns that leverage consumer insights and market data to deliver results 
• With Corporate Partnerships & Community Impact Manager, develop and nurture brand collaborations, events and community initiatives based on aligned values, to accomplish shared objectives 
• Partnering with Product & Underwriting, guide product positioning and messaging to clearly articulate customer value and market differentiation, and with Sales to create a unified go-to-market strategy and engine
• Work cross-functionally with Sales to develop successful strategies and campaigns that attract new customers and keep current customers
• With the Customer Insights team, develop and drive customer insights strategy, research agenda, and analysis, using insights to define, refine, and optimize marketing efforts and improve the customer journey and experience
• With Product, Underwriting, and Sales, build and drive market awareness, translating market data and competitive insights into actionable, results-focused strategies 
• Lead development and reinforce implementation of an annual marketing calendar to prioritize and drive campaign and content creation, delivery, assessment, and refinement 
• Establish content development processes and tools that enable scale and efficiency while ensuring inclusion of the critical stakeholder feedback and approvals needed
• Oversee evolution and implementation of marketing technology strategy and support, assessing and refining utilization, performance, and integration with other customer-related resources and tools (data management platforms, content management systems, customer relationship management tools, etc.)
• Other duties as assigned

What You'll Bring:

• B.A. or B.S. degree or equivalent work experience (Marketing, Business Administration or equivalent) required
• Master's degree with marketing focus (MBA or equivalent) beneficial
• 10-15 years of experience leading, driving high performance, and professionally developing cross-functional marketing leaders and teams within corporate marketing functions or agencies  
• 10-15 years of experience in developing, executing, and driving results from large-scale, multi-channel platforms and initiatives 
• Deep expertise in integrated marketing – brand and lead generation; campaign, content, and creative development; corporate partnerships; community impact. Proven track-record developing and executing end-to-end strategies that align with cross-functional strategic goals, brand positioning, and internal engagement. 
• Strong partnership and collaboration with Product, Sales, Customer Service, IT – amongst other functions – to ensure an optimal end-to-end customer journey and experience 
• Proven agility navigating matrixed environments, managing multiple agency relationships, and collaborating and influencing across functions
• Digital and marketing, and certified marketing professional certifications of interest but not required 
• Leadership & Managing Others: Establishes and communicates a compelling and inspiring vision, creates winning strategies and plans, ensures team goals are aligned with company goals; creates and develops processes that enable work; develops self and others  
• Team builder: Establishes positive connections with others, solves problems and manages new ideas, and works collaboratively to bring people and culture-first solutions forward and deliver results. People-focused with proven ability to build creative, collaborative teams; develop people; and tie performance to achieving business results. 
• Communicator: Communicates clearly and informatively – verbally and in writing – with colleagues, customers, and the community, in both technical and non-technical professional language as required. Enthusiastic and effective storyteller, engaging and influencing others to align internally and externally. Gifted at bringing clarity to ambiguity.
• Program Management: Effective at establishing, driving, and reinforcing project management practices and standards, delivering projects on time, on budget, and with the resources anticipated.
• Business Environment: Understands insurance industry and related business landscape and trends. Spots early indicators of change and adapts strategies and tactics quickly. Applies consumer-centric lens, always putting the customer at the forefront of strategies, programs, and initiatives 
• Data & Narrative Savvy: Strong command of integrated marketing KPIs, campaign analytics, customer insights. Ability to work across the art and science of marketing – knows how to interpret data, extract insights, and leverage them to tell creative, innovative stories.
• Organizational Savvy: Natural collaborator with team-first mentality; can lead through both influence and authority. Interfaces cross-functionally with technical depth and business savvy. Understands company goals and objectives; thinks critically about business challenges and resolutions. Demonstrates keen listening and observation skills to spot and bring to life the little things that make the organization unique. Strong executive presence and influencing skills, especially aligning cross-functional stakeholders, excels at inspiring others to achieve a common goal. 
• Pragmatic Problem Solver and Results Orientation: Digests complex problems, develops practical solutions, leads day-to-day execution in the trenches. 
• Continuous Learning: Practiced and disciplined at staying up to date with and implementing latest marketing, technology, and relevant trends, tools, and strategies. MS 365 proficiency required.

What We Value:

In fostering a culture where everyone thrives, PEMCO embodies a set of core traits that guide our collective efforts. These traits include:

• Make Agile Decisions: Define desired outcomes. Use a consistent, inclusive approach. Drive decisions with a sense of urgency. Pivot decisions quickly as supported by data
• Build Trust: Listen to understand and use direct and open communication. Engage in healthy debate with mutual respect. Find solutions and move forward together
• Own Results: Commit to desired outcomes. Define and achieve success metrics. Anticipate and mitigate risks, and always have a plan B. Take accountability for and learn from outcomes. 
• Empower Execution: Take action to drive desired outcomes. Act with initiative, mastery, and purpose
• Explore Fearlessly: Make swift, iterative progress through testing and learning, create a safe place to fail fast and learn from mistakes, and continuously improve
• Value People: Appreciate and care about unique experiences and perspectives Respect the dignity of others and have empathy for people Authentically and meaningfully support and recognize people in real time

These traits form the bedrock of our commitment to caring deeply for each other, our customers, and our community. As you become a part of PEMCO, your contribution will further enrich our success story, where the power of these shared values propels us forward.

Compensation:

The pay range for this role is shown below. Compensation decisions are determined based on an individual's qualifications, job-related knowledge, skills, and experience.

• Greater Seattle area target pay range: $221,280-$270,454.  The full pay range is $184,400-$307,333.
• Outside greater Seattle area target pay range: $195,284-$238,680.  The full pay range is $162,737-$271,228.

Greater Seattle Area is defined as working within approximately 100 miles of Seattle.

Outside Greater Seattle is defined as working approximately 100 miles or more from Seattle.

Benefits:

Regular part-time PEMCO employees working at least 24 hours per week and regular full-time PEMCO employees are eligible to elect coverage under medical, dental, and vision plans for themselves and their eligible family members with generous employer premium cost shares. In addition, as a benefits-eligible employee, you are:

• covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.
• eligible to participate in PEMCO's 401(k) plan which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums). 

PEMCO provides the following paid leave programs for benefits-eligible employees in their first year of PEMCO employment:

• Vacation accrues at a rate of 10 days for new hires, and increases based on a schedule to a maximum annual accrual of 25 days based on tenure.
• Granted four (4) personal days immediately upon hire.
• Paid holidays for the eight (8) holidays observed by PEMCO throughout the calendar year.
• Granted up to ten (10) days of sick leave immediately upon hire (pro-rated based on hire date and full-time/part-time status), which is approximately 28 hours more per year than the Washington state-required accrual.
• In addition, PEMCO provides paid time off for bereavement, jury duty, and employee volunteering in the community.

Other miscellaneous benefit programs offered by PEMCO include:

• Flexible Spending Accounts
• Education Assistance Program after one year of service
• Scholarship program for children of PEMCO employees after one year of service
• Employee Assistance Program
• Well-being program
• Discretionary taxable gifts and gift cards
• And other Perks & Benefits including discounts on computer software and hardware, cell phone plans, and rental cars

Other compensation depending on role, contributions, and performance may include:

• Discretionary bonuses
• Tiered sales commissions and/or incentives (from 5-25% of employee's monthly sales)
• Employee referral bonuses
• Shift differential pay

Equal Employment Opportunity:

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.

Applicants have rights under Federal Employment Laws:

• Family and Medical Leave Act (FMLA) 
• Equal Employment Opportunity (EEO) 
• Employee Polygraph Protection Act (EPPA)