Product Marketing Manager - Analytics and Decisioning (Finance)
The Product Marketing Manager - Analytics and Decisioning is responsible for creating and executing go-to-market strategies and activities for the Insights, Analytics and Decisioning product suite.
What you will do
- Develop value propositions (quantitative and qualitative) for analytics and decisioning platforms, products and enabling technologies
- Execute GTM materials for analytics and decisioning platforms, products and enabling technologies
- Collaborate with other Product Marketing, Industry Marketing and Demand Generation teams to drive new business and closed/won revenue for analytics and decisioning products and platforms
- Collaborate with sales and customers to activate and refine value propositions and sales enablement materials
- Develop and execute customer-focused product / platform content messaging and positioning
- Develop marketing/communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics
- Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation
- Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions. May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities
- Develop and execute customer-focused product / platform content messaging and positioning
- Develop marketing/communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics
- Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation
- Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions. May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities
What experience you need
- Bachelor's degree in marketing, finance, management or similar field required
- 7+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development
- Proven sales and customer collaboration experience that delivers against product revenue/profit goals
- Ability to maintain expert knowledge of market trends, customer needs and Equifax solutions
- Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing
What could set you apart
- Work experience in a highly matrixed global organization a plus
- Pragmatic® Product Marketing Certified a plus
- Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
- Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
- Ability to link product launches to organizational campaign themes and goals
- Critical thinking and project management
- Strong capability to define and simply communicate the value proposition of the product for markets and segments
- Exceptional ROI-tracking skills, able to prove what is -or isn't-working
- Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
- Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
- Initiates and takes responsibility for own development
