Marketing, VP (Finance)
Who we are looking for
State Street (STT) is looking for a seasoned media relations executive to join its Global Public Relations team as VP of Public Relations for State Street Global Advisors, the asset management arm of State Street, with an emphasis leading the firm's ETF media engagement and broader product PR programs. The role will report to State Street's global head of PR within the global communications team. Specializing in media relations, this candidate will be driven and looking to take their career to the next level. They will have strong relationships with top-tier business, banking and financial trade publications and be an expert at proactively pitching complex stories, as well as having experience managing reputational issues. The candidate must be able to work in a fast-paced, ever-changing, global environment, demonstrating a 'client-service' approach for our internal stakeholders, including Global Advisors' chief business officer and other senior leaders across globally. The VP will be outcome driven and be skillful at producing compelling reports and analysis that demonstrate campaign results or objectives have been achieved. This candidate will have strong writing/editing skills, well-versed in developing media-engaging social/digital content, be exceptionally well organized, ability to manage external agency and counselors and have high attention to detail.
This role will focus on developing and executing global PR strategy for State Street Global Advisors. He or she will work closely with the regional and global PR teams, business marketing functions, business unit leaders, State Street Global Advisors and STT leadership and PR agencies daily to ensure media opportunities for key spokespeople are identified and leveraged, and that all necessary processes and policies are followed.
Why this role is important to us
At State Street, our purpose is to help create better outcomes for the world's investors and the people they serve. Every one of us - in our own way - can help make that purpose a reality. As a leading creative voice, you'll join a team that is challenging conventions, shaping the future of investing and making a difference for our clients, our communities and each other.
If you are looking to make your mark in a vital and dynamic industry - and work with people who are creating the future of State Street - join us!
What you will be responsible for
As Head of Marketing Campaign Strategy, VP you will:
- Work with colleagues on the internal PR team, global marketing and external agencies to create, refine and deliver differentiated media driven activity in support of the firm's corporate PR strategy and State Street's individual business units' objectives
- Develop product and media campaign strategies around the business' latest thought leadership, including topics such as asset stewardship, retirement, emerging markets, quantitative investing and private credit. Develop or strengthen relationships with global, national and regional press contacts both within our day-to-day business.
- Build collaborative relationships with business stakeholders and partners to align PR strategy with business objectives
- Independently own programs/campaigns from concept through to execution
- Compose and edit content including press releases, bylines, talking points, media briefings social and digital media
- Support media interactions of business stakeholders at industry conferences
- What we value
- Develop and implement a production strategy that supports our brand and Building differentiated earned media platforms
- Reputation and issues management
- Serving as a media handler for senior executives
- Adept at understanding how to navigate complex industries and large organizations
- Support with developing executive communications platforms
- Building and retaining strong relationships with local, trade and national media
- Ability to develop and execute on communications planning and messaging
- Strong writing, critical thinking and problem-solving skills
- Experience developing reports on media metrics and analytics
- Media relations and PR experience across corporate functions including Inclusion and Diversity, CSR and ESG
- Knowledge of the financial services industry and Fintech knowledge is preferred
Education & Preferred Qualifications
- Bachelor's degree
- Minimum 10-15 years of experience in communications/public relations fields with a track record of successful developing relationships with reporters and securing coverage
- Ideal candidate will have significant experience in asset management and extensive relationships with relevant journalists covering the industry.
- In house or previous agency experience both considered
- Exceptional client management and interpersonal skills
- Ability to create and manage integrated PR/marketing plans and timelines
- Strong command of traditional, digital, social and integrated marketing tactics
- A consummate team player with a can-do attitude
We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.
About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Salary Range:
$130,000 - $212,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Job Application Disclosure:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary Minimum: 130000Salary Maximum: 212500